Content Templates to the Rescue (ala)

As an industry, we’ve mostly figured out that if we don’t want content problems to sabotage our web projects, we have to plan ahead. Whether we’re creating the content with our clients or helping them to create it on their own, we know that it’s important to hire a writer or editor if the project lacks one, to write content with real humans in mind, and to design content for reading. We know—or we should know, by now—that we must approach each page of website content with a clear set of goals. And yet, even knowing all these things, we face dozens of complexities when it’s time to conjure up content from the ruins of an old website or a shiny new set of empty wireframes.